Paid Advertising · Lagos

Paid Advertising in Lagos, done with commercial discipline.

Ad budgets die in two places: wrong audience and weak creative. Antropee manages both sides. Media buying across Meta, Google, TikTok and programmatic, plus the ad creative itself, tested and refreshed before fatigue sets in.

Every campaign runs to a target return, tracked from impression to conversion. You get live spend and performance in your dashboard and a plain-language report every month.

Why Lagos?

Lagos is the commercial engine of West Africa: over 20 million people, Africa’s biggest startup ecosystem and a consumer market where attention is contested harder than anywhere else on the continent. Standing out here takes more than presence, it takes positioning sharp enough to survive the noise of Ikeja, Victoria Island and Lekki all shouting at once.

Antropee works with Lagos businesses from fintech to real estate to retail, pairing local cultural fluency with the commercial discipline the market demands.

What the engagement covers

  • Media buying across Meta, Google, TikTok and programmatic display
  • Ad creative production and systematic A/B testing
  • Conversion tracking, pixel and analytics implementation
  • Weekly optimisation and monthly ROAS reporting

$12M+ in ad spend managed

Common questions

What is the minimum ad budget you work with?

We generally recommend at least N1,500,000 monthly media spend excluding management fees, because below that the data is too thin to optimise well. We will tell you honestly if your budget is better spent elsewhere.

Do you own the ad accounts or do we?

You do, always. We work inside accounts you own so your pixel data, audiences and history stay yours if we ever part ways.

How do you report performance?

Live dashboard access plus a monthly report covering spend, results and the next month’s plan. We report return on ad spend and cost per result, not impressions.

Ready to grow in Lagos?

Tell us your goals, budget and timeline. A tailored proposal lands within 48 hours.

Start a brief